It is the official website of supreme, it looks very cool by just looking at its design. However, the user experience is actually very bad, especially for new user.
Disadvantage:
1. the background of the web page is white, and the option button is very small and light at the bottom of the page, it is hard to see it and easy to miss it.
2. in the middle of the page, there are many pictures that links to different category. It is hard to tell which category it is linking to by just looking at the picture, especially for new user.
3. after clicking into the link, it is redirected a new page that contains the product, however, this category contains many different items, and you can only go through each item by clicking the arrow at the right end conner, and there is no other way to skip the product I don't need, Moreover, for some product, it contains multiple pictures of different angle, it is inconvenience for user to skip over those if they don't want to look specific product.
4. There are not many description on the product.
Experience:
It takes me sometime to find the page of where the product is listing. In addition, after finding the product page, I was looking for looking at the T-shirt of this brand, but it takes me clicking half of the link to find the T-shirt pages because it only contains pictures and nothing else. And I was tired by clicking the next arrow to go over all T-shirt to find the one I want.
Improve:
1. Making the font bigger and clear
2. Adding title of reference beside the picture(example: naming each category beside the picture)
3. Adding the feature of convince searching(example: keyword searching or put all pictures at once and make it smaller so that user can get the product they want faster)
4. Adding more description of the product
Bibliography:
1. http://www.supremenewyork.com/previews/springsummer2017
2. http://www.supremenewyork.com/previews/springsummer2017/t-shirts/sade-tee
1. http://www.supremenewyork.com/previews/springsummer2017
2. http://www.supremenewyork.com/previews/springsummer2017/t-shirts/sade-tee